The commercial opens with a cozy Christmas scene. Snow gently falls outside a decorated log cabin as a crackling fire lights the room. Dressed in a festive sweater with "Prestigious AF" knitted across the front, Joe Hendry sits in a plush armchair. A Christmas tree adorned with golden ornaments and tiny championship belts twinkles in the background.
Hendry stands and picks up a book titled The Prestigious Carol. As he opens it, holiday music swells, and he sings.
🎵 “Oh, Miz is our champion, he’s wearing the gold, But his title reign’s boring, and the story feels old. He’s more gift wrap than present, that’s clear as can be, Let’s repackage the title, with prestige from me!” 🎵 The camera shows Joe Hendry with a face cutout of Miz smugly holding a toy EBWF World Championship, but when Hendry waves his hand, the title morphs into a golden Oscars-like statue of Joe Hendry. “Miz” looks shocked, and Hendry grins with the belt around his shoulder.
🎵 “And Oedo Tai, they’ve got drama to spare, Tam’s got the Women’s Title, but she never plays fair. Mina, Himeka, you’re all just passé, For when Hendry steps in, the real star is on display!” 🎵 The scene cuts to Joe Hendry as Tam Nakano holding the Women’s Championship, flanked by 2 more Hendrys as Mina Shirakawa and Himeka. The real Joe Hendry strolls in wearing a Santa hat, places a giant candy cane over “Tam’s” shoulder, and takes the title as the group looks confused.
🎵 “Riddle’s not bro-ing, he’s left in the cold, He trusted The Miz, but that friendship’s gone old. Matt, here’s my advice, get a clue and a plan, Because Joe Hendry’s the only real man with a brand!” 🎵 The camera shows Hendry as Matt Riddle sadly sitting by a fireplace wearing Christmas pajamas, and stroking a picture of the long-lost RV. Joe Hendry pats him on the head like “Riddle” was a lost puppy and walks off.
🎵 “Oh Nikki Cross, Christian’s favorite pawn, Running errands and scheming, but your focus is gone. Here’s a gift for your troubles, some ‘independent’ thought, Because serving his ego is a battle you’ve lost!” 🎵 The screen shows “Nikki Cross” carrying a comically oversized sack labeled “Christian’s Baggage.” The real Hendry takes the sack and replaces it with a festive gift box. When “Nikki” opens it, it’s a signed picture of Joe Hendry. She looks delighted as Hendry winks at the camera.
🎵 “And Christian Cage, your nostalgia parade, The Breakout Title’s gone, and your ego’s dismayed. James Storm’s got your belt, and your crew’s all a mess, Maybe it’s time for a Hendry-caused Christmas reset!” 🎵 The scene shows “Christian” sulking alone as “James Storm” walks by with the Breakout Championship. “Rollins” and “Cross” keep trying to cheer him up.
🎵 “And let’s not forget Seth, who’s still stuck in the past, Living in Christian’s shadow, though it’s fading so fast. Here’s a Christmas wish, Rollins, for your 2025, Step out of his shadow and watch Joe Hendry thrive!” 🎵 The camera cuts to “Seth Rollins” wrapping gifts labeled “For Christian” with a forced smile. Hendry opens one seeing that it is a signed picture of the real Seth doing CrossFit shirtless trying to pose for the camera. Hendry cringes at the desperate picture before putting it back in the box and under the tree next to “Seth”. The song crescendos as Hendry returns to the cozy cabin, surrounded by festive versions of championship belts and EBWF merchandise. He sits back in his armchair, holding a steaming cup of cocoa.
🎵 “This Christmas, my friends, here’s what you should do, Trade mediocrity for prestige that’s for true. They believe in Joe Hendry, and you will, too, Because I’m here to bring quality wrestling back to you!” 🎵 He raises his cocoa in a toast as the camera pans to the glowing tree. The commercial ends with a choir softly singing, “We Believe in Joe Hendry!” as snow falls outside the cabin.
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